topped charts this year, with the genre featuring in the most popular creators and videos of the year, along with comedy and others.

content evolved from gameplay style videos to comedy, pranks, challenges and even festival-themed music videos. Interestingly, Gen Z became democratised and the gaming audience also expanded outside of the metropolitan areas in India,” said Satya Raghavan, Director – Partnerships, India.

With a dearth of film music this year, many independent songs released in 2021 were accompanied by music videos with distinct storylines, featuring popular movie actors.

The rise of Bhojpuri music also continued, with artists Ankush Raja and Shilpi Raj.

Viewers turned to to learn new skills, hone newfound passions, discover new, and find like-minded communities. Besides, YouTube’s short video product Shorts also gained traction this year.

Among the top Shorts creators were A2 Motivation (Arvind Arora) and Mr. Gyani Facts, who shared facts and knowledge in byte-sized videos. Crazy XYZ and MR. INDIAN HACKER fused the goodness of science and technology with entertainment as Science and Experiments emerged as a new genre.

“Some of the most popular Shorts creators in 2021 went beyond the well-understood techniques of editing videos to music and transitions, and have given rise to new and innovative formats of short-form storytelling across themes including family and friendships, language skills, motivation and men’s grooming content and social messages,” said Raghavan.

Round2Hell’s 40-minute long horror-comedy zombie apocalypse short film became the number 1 trending video, and comedy did just as well in short-form video.

The break-out success of the Tamil sensation Enjoy Enjaami, set off a drumbeat of content inspired by the Tamil Hit reaction videos, cover songs including some in Hindi and Malayalam, animated re-creations, re-creations within FreeFire, make-up tutorials, and even a public service announcement by the Kerala Police!

Other popular comedy videos that made it to the top ten were from The Viral Fever’s Aspirants web series, CarryMinati, BB Ki Vines, and a scene from the popular TV show Taarak Mehta Ka Ooltah Chashma.

Web series and scripted content also did well on YouTube.

TVF’s Aspirants made a come back, and other scripted content that appealed to specific interests and relatable life stages of Gen Z audiences included Dice Media’s Operation MBBS and Clutch, Telugu shows like 30 weds 21 by Girl Formula and Surya featuring Shanmukh Jaswanth in the lead.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *