YouTube Shorts, a TikTok-like short form video app, has hit 5 trillion all-time views and has over 15 billion views each day globally, Alphabet and Google CEO Sundar Pichai has said during the company’s earnings call.
The Google-owned video streaming giant on Tuesday said that this is helping its creator community reach newer and bigger audiences.
“We are also seeing exciting momentum at YouTube. YouTube Shorts continues to drive significant engagement. We just hit 5 trillion all-time views and have over 15 billion views each day globally,” the company said in a statement.
“In fact, more people are creating content on YouTube than ever before,” it added.
Last year, the number of YouTube channels that made at least $10,000 revenue was up more than 40 per cent year over year (YoY).
The company mentioned that more creatives than ever are earning money from their non-ads products like Super Chat and channel memberships. And the Shorts fund is now available in more than 100 countries.
The company said that YouTube advertising revenues of $8.6 billion in the fourth quarter (Q4) were up 25 per cent, reflecting strength in both direct response and brand advertising.
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