With an aim to enhance user experience, Google-owned streaming platform has announced that users can now turn their longer videos into Shorts by adding a new “Edit into a Short” tool to its iOS and Android app.


With this new update, which is now rolling out across iOS and Android devices, users can now convert up to 60 seconds from their own existing long-form videos and turn them into Shorts.


Shorts is now being watched by over 1.5 billion signed-in users every month with more than 30 billion daily views.


“To make it easier to create even more new content, you can now convert up to 60 seconds from your own existing long-form YouTube videos and turn them into Shorts using all the same editing tools that you know and love (text, timeline editor, filters, etc.),” the company said in a developer update.


The company said that this update will allow users to bring fresh life to their classic content and give them a new way to engage their audience.


If users select a part of their video that is less than 60 seconds, they can shoot additional videos with the Shorts camera as well as upload more videos from their gallery to make 60 seconds Shorts if needed.


The company mentioned that only the original creator will be able to import their long-form videos into Shorts as this tool is not available for other creators to use in their content.


Shorts created from VODs will link back to the original long-form videos so that people watching their Short can see the original video too.


Google has seen encouraging results in its early monetisating efforts on the short-video making platform YouTube Shorts.


Philipp Schindler, Senior Vice President and Chief Business Officer at Alphabet (Google’s parent company), said this week that consumers are increasing and consuming short-form videos obviously and they are seeing this across multiple platforms, including YouTube.


“We’re continuing to see good user engagement on YouTube. Early results in Shorts’ monetisation are also encouraging, and we’re excited about the opportunities here,” Schindler said during an earnings call with analysts.


–IANS


vu/na

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor





Source link

Leave a Reply

Your email address will not be published.