New Delhi, Dec 24 (IASN) Short video app Chingari, one the few rivals, on Friday announced that it has crossed 107 million downloads on Google Playstore.

Chingari had recently tied up with multiple platforms for unique entertainment and engagement collaborations, which includes association with celeb-based apps, digital content providers and video-sharing platforms in Indian languages.

‘We launched Chingari with a concept of being unique in terms of a short-video sharing platform. It has constantly pushed us to go beyond the best. Chingari as a brand has now truly arrived with this present success on the charts. For us, this is just the beginning of bigger achievements,’ Sumit Ghosh, Co-founder & CEO of Chingari App, said in a statement.

Chingari has also worked heavily with the music industry. It includes associations with music labels in Indian languages like Punjabi, Marathi, Bengali and Bhojpuri to offer users options in regional language. The app has collaborated with artists like Nucleya for successful concerts.

To keep its users hooked, Chingari has also added first-of-its-kind AR (Augmented Reality) filters on its platform to give content creators more advanced front and rear camera tools to work with.

Further, a content creator on this platform not only earns recognition and sponsorships but is also given points (based on how viral the video is) that can be redeemed for money.

The company earlier revealed that the app witnessed around 100,000 downloads per hour at one point. Chingari app also registered 500,000 downloads within just 72 hours.

With 107 Million downloads, Chingari has risen on popularity charts with its unique myriad offerings that meet the changing user demands, the company claims.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *