Swedish music streaming platform has announced to expand video podcasts for creators in six new countries, including Germany, France, Italy, Spain, and .

This is the first time has allowed this feature in non-English speaking countries.

“These are markets with especially strong creator communities that have shown a healthy appetite for new ways to create and experience podcasts,” the company said in a statement late on Tuesday.

Video-native podcasters will now have access to Spotify’s audience around the world, while audio-native podcasters will be able to start experimenting with video and deliver content that their listeners can engage with more deeply.

“As we learn from users and iterate, we’re pioneering new formats of audio, interactivity, unique listening experiences, and tools creators can use for an evolved creator experience with greater control over their content,” said the company.

This expansion will further innovation on “our platform for creators and listeners around the world”.

rolled out video-based publishing to a group of creators in 2021 through its ‘Anchor’ platform.

In April this year, the company introduced these tools to all creators in the US, Canada, New Zealand, Australia and the UK.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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