With an aim to better understand how different groups experience Instagram, the Meta-owned photo-sharing platform is beginning to ask some users about their race and ethnicity.

The company said if they do not know people’s race or ethnicity, they will be limited in assessing how their products impact different communities.

“To better understand different experiences people may have on Instagram, we need to collect and measure demographic information, like race and ethnicity,” the company said in a blogpost.

“We will ask a random assortment of people on in the US to participate in an optional survey where they can share this information,” it added.

Over the next few months, people on in the US may see a prompt asking them about their race or ethnicity. This leads to a survey hosted by YouGov, an international research group that helps companies securely run surveys.

Individual, de-identified responses will be collected by YouGov, encrypted, and split into parts to be stored across partner research institutions.

said it will only have access to aggregated information, which means it cannot connect people or their Instagram accounts to their individual responses.

“This information will allow us to better understand the experiences different communities have on Instagram, how our technology may impact different groups, and if there are changes we can make to promote fairness,” the company said.

The company also mentioned that participating in the survey is optional.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Source link

Leave a Reply

Your email address will not be published.