The global declined to 96 million units in May, only the second time in the last 10 years that it fell below the 100-million mark, a new report showed on Thursday.

The last time global went below the 100 million mark was during the first Covid-wave in May 2020, according to Counterpoint Research.

Even after a “V” shaped recovery following the first COVID-19 wave in 2020, the smartphone market has still not reached the pre-pandemic levels.

The global declined 4 per cent (month-on-month) and 10 per cent (year-on-year) last month. This was the second consecutive month of MoM decline and the 11th consecutive month of YoY sales decline.

“Inflationary pressures are leading to pessimistic consumer sentiment around the globe with people postponing non-essential purchases, including smartphones. The strengthening US dollar is also hurting emerging economies,” said Research Director Tarun Pathak.

A segment of consumers is likely to wait for seasonal promotions before purchasing to offset some of the cost pressures, he mentioned.

In 2022, the component shortages, although not fully resolved, have been stabilising.

However, the smartphone market is now hit by a demand slump due to multiple factors including inflation, China’s slowdown and the Ukraine crisis.

“China’s lockdowns and prolonged economic slowdown has been hurting domestic demand as well as undermining the global supply chain,” said senior analyst Varun Mishra.

The low demand is also leading to inventory build-ups, declining shipments and order cuts from smartphone manufacturers.

The second quarter (Q2) is likely to be the most heavily impacted this year in terms of sales before the situation improves in H2 2022, the report noted.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Source link

Leave a Reply

Your email address will not be published.