Cloud kitchens have been able to drive customer satisfaction as well

Topics
QSR | kitchen


The Indian food market, which is slowly seeing a shift from unorganised to organised, is expected to be driven by the organised segment in the near future. Demand for the organised segment (QSR, dine-in and cloud kitchen) is growing owing to increasing internet penetration, safety and hygiene standards maintained by the players, according to internet-focused consulting firm RedSeer.


Growth drivers





  • Favourable demographics (including young population and urbanisation)

  • Higher disposable income

  • More and better new restaurants (online deliveries and cloud kitchens with higher quality standards)


Customer satisfaction


  • Cloud kitchens have been able to drive customer satisfaction as well. New brands that have emerged via cloud models have secured higher customer ratings than established brands

  • As a result, cloud kitchens are likely to see 5-6x growth in gross merchan- dise value (GMV) to $2-3bn by 2025



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First Published: Sun, November 14 2021. 23:20 IST





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